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Advertising Collectibles in the
Antique Web
Recommended reading in the
Antique Web:
COCA-COLA ANTIQUES
MAKE SURE IT'S THE REAL THING!
by Wayne Mattox
After fighting for the confederacy
during the civil war, John Pemberton moved to Atlanta, Georgia
where he specialized in the mixing and vending of various
patent medicines. The pharmacist claimed that one of his
recipes, a Bordeaux laced with caffeine (from the seed of an
African kola tree) and cocaine, would cure sluggishness,
nervous disorders, headaches, internal plumbing, and improve
sexual performance. Not surprisingly, French Wine of Coca, was
his best seller.
cont'd
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