Advertising antiques, collectibles information and directory Part 2

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pack containers were introduced in the early 20's. Upright vending machines were introduced in the 40's. Flat top cans were invented for soldiers in 1956. And, at a cost of a quarter million dollars, 300 Challenger Space Shuttle cans were produced in 1985. On July 31st of that year, Coca-Cola became the first carbonated beverage to be drunk in space.

Legendary advertising campaigns include: "Coca-Cola Revives and Sustains," (introduced in 1905), "The Great National Temperance" (1906), "Three Million a Day" (1917), "Thirst Knows no Season" (1922), "Six Million a Day" (1925), "Around the Corner from Everywhere" (1927), "The Pause the Refreshes" (1929), "When you think of Refreshment, think of ice-cold Coca-Cola" (1942), and "The only thing like Coca-Cola is Coca-Cola itself. It's the Real Thing" (1942). "Coke" was registered as a trademark in 1945. "The Cold, Crisp taste of Coke," was implemented in 1958, "Things go Better with Coke," (1963), and "I'd like to buy the world a Coke," was first sung in 1971.

Anything old (and it doesn't have to be real old) and authentic having to do with Coca-Cola is highly collectible. World wide, the name is synonymous with America herself. Unfortunately, reproductions in all categories abound. Perhaps the best place to locate the world's most popular line of collectibles is in your own attic. The worst place is flea markets where fake trays and ashtrays sell briskly as the beverage. Toward determining if a particular item is "the real thing," ask yourself this question; was it made to sell Coca-Cola, or fabricated to sell you?

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