|
Sally, a dealer who rents booths in several multi-dealer
antique shops, advised that it is important in this business
climate for antiques dealers to be malleable and innovative in
their business strategies. She said, "I have heard all the doom
and gloom stories about the antiques business. There is no
doubt that the antiques business has changed a lot. However, I
don't know what in life doesn't change from time to time. I
think of it the same way I used to think about the old tree
story. If the tree cannot bend, it breaks. To apply that to the
antiques business, I myself have become more flexible.
"That means, rather than lament the advent of e-Bay and the
on_line auctions, I got into it. Rather than anguish over the
fact that my prized Majolica pieces cannot be readily found
anymore, and when it is found the prices are higher and the
books are quoting higher prices, so that collectors have
dropped off and began collecting something else, I just don't
devote as much space in my booth to Majolica, or for that
matter Flow Blue, as in earlier days.
"When times are tough, people don't lose their desire to
collect, but they may not be able to buy a 19th-century
jardiniere for $3,500, or at least not very often, and
collectors like to get their fix, no matter what! I try to
stick to book prices or even a little less if I got it at a
good enough price to do that and still make some money.
Tim, Jr. advised, "I know that personalized customer service
is vital to running a successful antiques business. The
customers will come back again and again if they are treated
well and feel confident that they are working with an
intelligent and honest dealer. The internet fills a niche for
those collectors looking for a specific item but our customers
prefer hands-on shopping."
Dorcas remarked, "With a name like mine, I thought it
wouldn’t be a bad idea to get into sewing at an early age. I
love to sew! I also collect and sell late 1800's to early
1900's sewing-related tools, sewing machines, fabrics and
threads. No one dealer can know everything about the vast
variety of antiques. It certainly does not hurt to specialize
in an area that you love! I have a strong following of repeat
customers and enjoy being a resource for collectors around the
country. My formula for success is that I found a need and I
fill it – with a smile!"
Creativity and adaptability are apparently the keys to
success for antiques dealers in today’s economy. You are
holding the best guide for your antiquing jaunts in your hands.
Please patronize the advertisers who are listed in this paper.
They are knowledgeable and will help you to build up the
quality collection that you deserve.
|