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If you think these prices seem crazy, keep in
mind that people buy what they like, and worldwide people covet
articles closely associated with America and her cowboys.
Toward getting lucky at your next church bazaar, here's a brief
chronology on the subject helpful in dating old
jeans.
1873: Featuring three pockets, no belt
loops-only suspender buttons and a waist-cinching buckle on the
back, dark blue stiff loose-fitting riveted denim "waist
overalls" are introduced in California selling for 22 cents
each.
1886: To the rear of the "501" waistband
Strauss adds a leather (or oilcloth) rear patch featuring a
company publicity stunt of "two hitched horses" unable to pull
his waist overalls apart.
1890: A small forth pocket above the front
pocket is added to accommodate coins and pocket
watches.
1902: Levis Strauss dies, leaving business to
nephews.
1905: A fifth "wallet" pocket is
added.
1906: Earthquake and fire destroys Levis
Strauss headquarters and manufacturing centers. A new factory
is quickly constructed.
1913: Kansas entrepreneur, H.D. Lee (Founder
of Lee Jeans) introduces a one-piece work-wear garment called
the Union-All.
1922: Belt loops added, eventually replacing
suspender buttons.
1924: 13 ounce denim Lee Rider jeans are
introduced. Levi's were 10 oz. at
time
1926: The zipper is introduced to blue jeans
by Lee.
1936: Red LEVI'S tab added to back
pocket.
1930's: Blue Bell Globe (ancestor of
Wrangler) emerges from depression as major blue jeans
manufacturer. Singing cowboys glamorize denim
image.
1940's: War rationing reduces production.
Heat conducting crotch rivets are removed after Levi CEO Walter
Haas suffers embarrassing campfire burn. Exposed rear pocket
rivets are covered with fabric layer after numerous complaints
from cowboys of scared saddles and teachers from scratched
school chairs.
1950's: Stars like James Dean, Marilyn Monroe
and Marlon Brando endorse jeans
image.
Mid-60's: Bell bottoms
introduced.
1971: Levis replaces capital "E" with little
"e" on their red tab.
70's & 80's: Blue jeans black-market and
collecting markets emerge worldwide, especially strong in
Japan.
1990's: Huge oversized jeans rise and fall in
fashion. New industry leaders
emerge.
by
AntiqueTalk.com
Copyright by
Wayne Mattox ©
Reprinted with
permission
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